These are all consistent client concerns.
Clients ask us:
“How do we ensure the purchasing and costs control decisions of our marketing chain suppliers when things are changing so fast?”
It’s not easy, especially when your procurement department is already overstretched in managing supplier costs across the rest of the business… after all, marketing vendors are in the main a little different in the way they work than most others that you meet on a daily basis – it’s the nature of the business.
More than ever before, companies are outsourcing their marketing procurement because it doesn’t fit comfortably within their organisation. Lack of expertise is a big issue and that’s a criticism often emanating from the own CMO. After all, unlike most supply costs, marketing expenditure is not negotiated daily, and then there’s the dynamics of the marketing landscape, which is changing at a phenomenal rate to meet the needs of a digitally empowered consumer.
What’s music to our ears is when a client says:
“It’s a good job we’ve got you guys!”