COST CHECKUP

FEES

Retainers, project fees, consultancy and planning costs. What are the real costs to the company?

HEADCOUNT

Staffing levels per project, input hours, transparency and traceability.  How do you navigate this foggy journey of discovery?

PRE-PRODUCTION

They also exist outside the printing world. Who should really provide the service?

MEDIA SPEND

GRPs, pay factorisation, CPM, inflation, mark-ups to name a few. Do you understand your way around this minefield?

TEAMS

Who does what and who is really needed? How do you ensure flexibility and agility?

REALISATION/

PRODUCTION

Do it yourself or hire experts?  Find reliable partners. Negotiate properly.

Whether you are a marketer or a procurement lead, understanding the fuzzy world of marketing services can be difficult. Transparency has been a critical industry issue in previous years and, let’s be honest, they are a strange breed that talk a different language at times!

You may be asking yourself if you have the right terms and conditions with your media agencies. Have you set the right KPIs for your consumer advertising, your research, your digital strategy? Is your marketing supply chain fully on board with your strategy for the future? Are you being realistic with what you expect from them? These are legitimate questions and they are underpinned by even more granular concerns, like:

Contact

Brainpartners

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D-88591 Vaterstetten/München

Tel.: +49-89-74847930

Email: info@brainpartners.com

                

Brainpartners Rhein/Main

Pfannenstiel 71

D-55270 Ober-Olm/Mainz

Tel.: +49-6136-760 5253

Email: info@brainpartners.com

                

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