Whether you are a marketer or a procurement lead, understanding the fuzzy world of marketing services can be difficult. Transparency has been a critical industry issue in previous years and, let’s be honest, they are a strange breed that talk a different language at times!
You may be asking yourself if you have the right terms and conditions with your media agencies. Have you set the right KPIs for your consumer advertising, your research, your digital strategy? Is your marketing supply chain fully on board with your strategy for the future? Are you being realistic with what you expect from them? These are legitimate questions and they are underpinned by even more granular concerns, like: